Are you trying to find new ways to grow your business?
3 min read
Overview:
A recent EU poll of 23 countries shows that nearly 20% of internet users only use their local language to visit websites. Common Sense Advisory reports, about 90% of non-English speaking customers, more likely to purchase if own language!
Here are five steps you can implement into your business growth strategy:
🔵 **1 ** 🐢 Slow and Steady 🐢
Think of a Translation Game Plan 📅
Identify your target market and translate the key pages of your website, track & analyses the page, and make sure the users are aware that information is available to them!
Providing you with clarity into your new market.
🔵 ** 2 ** 🎖️ Localise Your Top Content 🎖️
It pays to be creative with the translation!
Using blogs or news feeds, keep visitors up-to-date with new developments.
Use the analytics to help identify your popular content – blog posts, case studies – translate into a couple of languages at the start.
🔵 ** 3 ** 🤝Translating your Customer Service🤝
Show that your company cares about individuals. Did you know that more than 80% of people whose first language is not English is more likely to repurchase if the customer service is available in their language. An absolute must for retaining clients is to translate your customer service content.
Live Chat – preferred customer support channel (maybe once you have established the demand in the particular language, as it can be costly)
FAQs & Support Tickets – This is a more cost-effective method, providing baseline line support, a multi-lingual self-service department, good translation of requests/emails/tickets.
🔵 ** 4 ** 💳Payment in their Currency💳
Get to know the shopping habits of the local markets and meet their needs and show your prices in the local currency.
Ideally, you would need to infer the currency preference automatically, alternatively have a drop-down box on the check out page allowing the customer to choose.
Try and accept these payments in your customer’s preferred payment method. Choosing the favourite method of the locale such as Paypal, Credit Card, BACS and others depending on their country’s payment system.
🔵 ** 5 ** ⚡ Community Power ⚡
The ultimate goal is to build a loyal community for each target market! For business growth, it is essential to create a digital community to drive traffic. Here are a few tips to help build this international community:
- Keep your branding relevant and exciting.
- Communicate within the organisation.
- Get feedback, encouraging dialogue and communication.
- Promotions and giveaways if applicable.
- Shout out about colleagues and consumers.
#businessgrowth #translation #onlinebusiness
